If cookies expire too quickly or aren't properly tracked, conversions that should be attributed to an affiliate may not be counted. For instance, a user might click an affiliate link but only make a purchase days later, and if the cookie doesn't last long enough, that affiliate won't receive credit for the sale. On the flip side, overly long cookie durations might falsely attribute a conversion to an affiliate that didn't actually influence the sale.
Ask What impact does BMF.io’s affiliate cookie policy have on the accuracy of conversion reporting?
- Thread starter jobayer
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