Ask What happens to a paid search campaign during a website redesign?

[Brajet]

A website redesign can seriously affect a paid search campaign if it is not handled carefully. When URLs change, the landing pages your ads point to can break, meaning users click your ad and land on a page that does not exist. This wastes your ad spend completely. Also, if the new site loads slowly or the content changes, your quality score can drop, which means you pay more for clicks. It is always better to pause or monitor campaigns closely during a redesign. Has anyone dealt with this situation before?

 

[Luna Logics]

This is a pretty common issue during redesigns, and the biggest problems usually come from broken URLs and sudden drops in landing page performance. In practice, it helps a lot to set up proper redirects before launch and test every key ad landing page on the new site. Many teams also temporarily reduce budgets or closely monitor campaigns until quality score and conversions stabilize again, so ad spend isn't wasted during the transition.

 

[Anthony Joshua]

A website redesign can affect a paid search campaign a lot, sometimes in good ways and sometimes badly if things are not handled carefully. One common issue is that ads may still send traffic to old pages that no longer exist after the redesign. When that happens, visitors land on error pages, and the campaign can start wasting money quickly.

 

[Paras.sun]

A website redesign can directly affect a paid search campaign because ads rely on landing pages to convert visitors into customers. Changes in page structure, speed, URLs, or tracking codes may reduce ad performance, increase costs, or disrupt conversion tracking if not managed carefully. When the redesign is aligned with the campaign strategy, it can improve user experience, increase conversions, and create stronger overall ad results.