Customer Lifetime Value (CLV) in the BMF.io affiliate program basically means how much money someone you refer is worth over time—not just from their first purchase. So if they buy a course, then later grab another one or sign up for a membership, all of that adds up. The more they spend and the longer they stick around, the more you earn in commissions. It's not just about getting one quick sale—it's about bringing in people who'll keep coming back. That's why it pays off to refer the right kind of folks who are really into what BMF.io offers. Over time, one solid referral could end up making you way more than you'd think. Do you agree with this sentiment?