Success in digital marketing is not just about getting many likes or followers. For small businesses, it usually means getting real customers who trust the brand and keep coming back. For example, if a small shop runs ads and starts getting steady orders each week, that is a good sign. It can also mean more people visiting a website or sending messages to ask about products. The main focus is growth that brings money, not just attention. What do you think is a better sign of success, sales or online popularity?