A digital marketing funnel is basically the journey a person takes from first hearing about a brand to actually buying something. At the top of the funnel, people just discover you through ads or content. In the middle, they start comparing options and learning more. At the bottom, they make a decision and buy. Businesses create different content for each stage because someone just learning about you needs different information than someone ready to purchase. Without a funnel, marketing feels scattered and random. Do you think most small businesses actually plan this journey out properly?