Ask What does CPSu mean for push ads in their mandate to promote affiliate offers?

[Brajet]

Cost Per Subscriber (CPSu) in push ads refers to the amount an advertiser pays each time a user subscribes to push notifications. In the context of generating affiliate traffic, CPSu is significant because it measures how efficiently push campaigns are building a subscriber base for future marketing. Once subscribed, users can receive multiple offers, allowing affiliates to monetize them repeatedly, increasing lifetime value. A low CPSu means acquiring subscribers cost-effectively, which is essential for long-term profitability. Affiliates can then nurture these subscribers with targeted push ads promoting various affiliate offers. Unlike one-time clicks, subscribers represent ongoing traffic potential. Therefore, optimizing for a low cost per subscriber helps affiliates scale campaigns sustainably while maximizing future earnings from affiliate promotions. What are your thoughts on this?

 

[Felix😎]

CPSu means Cost Per Subscriber, and it's crucial for push ads when promoting affiliate offers. It shows how much you're paying to add one person to your push notification list. A low CPSu is great because it means you're acquiring subscribers cheaply, which can boost your profit margins. However, the focus shouldn't only be on cost, you also need to ensure the subscribers are relevant to your niche and likely to engage with the offers you promote. Balancing cost and quality is the key to success.

 

[Anthony Joshua]

CPSu usually means cost per subscription, and it shows how much you're paying to get someone to complete a subscription action through your push ads. For affiliate offers, it's a useful way to measure real engagement instead of just clicks. When the CPSu is low enough compared to the payout, it tells you your push traffic is responding well. If it's too high, it normally means the funnel or the offer isn't matching the intent of the audience.