Ask What do you write in a cover letter for a freelance job posting when everyone else is applying too?

[Edward22]

I always feel cover letters are hard when many people are applying for the same freelance job, because it seems like everyone is trying to say the same thing. A cover letter is just a short message where you introduce yourself and explain why you fit the job. I try to keep it simple and talk about similar work I have done before. Still, it is not always clear what really makes one stand out. What do you usually include to make yours different?