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I'm trying to figure out the best way to convert cold leads for my online course. I've heard a lot about call-to-action (CTA) strategies, but I'm not sure what actually works for people who don't know me or my course yet. Should I be using strong, direct CTAs like "Buy Now" or something more subtle, like "Learn More"? Do you recommend using urgency, like limited-time offers, or something else entirely to grab attention?
What CTA strategies work best for converting cold leads for online courses?
What CTA strategies work best for converting cold leads for online courses?