You can decrease hard and soft bounces by keeping your email list clean. You should remove invalid email addresses regularly. Verifying email addresses during sign-up helps reduce hard bounces. You can also ask users to confirm their emails. Soft bounces often happen due to server issues or full inboxes. You should wait and resend emails later for soft bounces. Avoid sending emails to inactive accounts. You must monitor bounce rates to catch problems early. Using a reliable email service provider ensures better deliverability. Regular list maintenance and proper list segmentation help decrease both hard and soft bounces.