Ask What are things to be considered when running display ads for weight loss supplements?

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It has been a bit of a challenge running display ads for weight loss supplements. I have created several campaigns with different visuals and messages to see what connects. I tested ads focusing on benefits, ingredients, and lifestyle changes. Tracking performance helped me spot what works and what doesn't.

I have also paid attention to compliance and how certain claims affect ad approval. Some ads got flagged while others sailed through. The whole process feels like walking a tightrope between creativity and rules.

What are things to be considered when running display ads for weight loss supplements?
 
First, don't go overboard with crazy claims like Drop 20 pounds in a week because that stuff gets flagged fast. Keep it real and focus on the genuine benefits. Use clean, eye-catching visuals, but skip the cheesy before-and-after pics. Make sure you're targeting people who actually care about fitness or health, not random users. And when they click through, your landing page should feel legit with clear info, honest details, maybe even some proof or disclaimers.
 

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