Ask What are the most overrated tactics in digital marketing that beginners tend to chase?

[Brajet]

Beginners often chase things that look impressive but do not deliver real results. Viral social media content is one example. Everyone wants to go viral, but it rarely leads to consistent business growth. Buying followers is another one that wastes money. Some beginners also put too much focus on tools and automation before they even understand the basics. The foundation of digital marketing is still understanding your audience and giving them something useful. Shiny tactics come and go, but that core principle stays the same. What do you think is the most overhyped tactic in digital marketing right now?