Ask What are the key benefits of a lifetime membership option?

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I've seen some membership sites offer a lifetime membership option. It sounds like a great deal, but I don't fully understand the benefits. Does it help bring in more loyal members? How does it compare to monthly or yearly subscriptions? I'm also wondering if it's sustainable for the long term. Are there any risks involved in offering it? I'd love to hear from those who have tried it or know how it works. What are the key benefits of a lifetime membership option?