Ask What are the features of an effective banner ad?

Lead generation has been the thing I fell in love with recently. I've been checking on different method and choose to diving into the world of banner ads and wondering. I would like to ask that what makes an effective banner ad stand out? Does the graphic design has more effective on the result. I know the placement of the ad and the ability to target the right audience also play a huge role in its success.

What's your take on it? Have you noticed certain design elements or strategies that make banner ads more engaging? I'd love to hear about any experiences or tips you have for creating ads that really work!
 

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