AI has become a useful tool for many marketers, but it still has clear gaps. It does not always understand context well, and it can get facts wrong without any warning. It also struggles to match a specific brand voice unless you guide it very carefully. Some people find that the content it produces sounds too general and needs a lot of editing before it feels right. With all of that in mind, what do you think are the biggest limitations you have run into when using AI for marketing work?