Ask What are the best strategies for growing a membership site with paid ads?

[SuperAffiliateX]

I keep hearing that paid ads can help grow a membership site, but I don't know where to start. Do I need a big budget, or can I start small? Should I focus on video ads, images, or just text? I also wonder which platforms work best, I don't know which to choose from Facebook, Google, or something else. Tracking results and making sure the ads pay off is another thing I don't fully understand. I don't want to waste money on the wrong approach. How do you use paid ads effectively to grow a membership site?