When starting a new affiliate site, it is better to target long and clear search phrases instead of short popular words. Long keywords are full phrases like "best budget gaming laptop for students" instead of just "laptop." These phrases have less competition and show clear buying intent. A new site can rank faster because fewer strong sites are fighting for them. I believe focusing on product reviews, comparisons, and problem based searches is a smart move. What type of keyword strategy seems more realistic for beginners?