Branding is the great multiplier of marketing - if you have a strong brand, people are more likely to buy your product, click on your ads, and recommend you to friends. So display advertising being a useful brand advertising tool should not be overlooked. Especially as the other great branding channel online is organic social media - and that takes up an incredible amount of time, whereas display advertising is relatively low effort.
Having said all that, display advertising comes with a great deal of downsides - mainly caused by greed from within the industry itself.
Firstly, it should be noted that display advertising objectively performs very badly compared to other digital marketing channels.
Having said all that, display advertising comes with a great deal of downsides - mainly caused by greed from within the industry itself.
Firstly, it should be noted that display advertising objectively performs very badly compared to other digital marketing channels.
