Ask What are the 4Cs elements that digital marketers need to focus on?

[Newman]

Digital marketing requires the updates from the users. There was a time when the traditional marketing only revolve round 4Ps which include Products, Price, Place and Promotion. These days, the focus has been shifted to Customer, Cost, Convenience and Communication.

It is important for the digital marketers to know the customers they are dealing with. What's their behaviour? What do they like? What kind of approach they prefer? There is a need to know the cost of their goods they can afford. The convenience of the users and audience must be taken into consideration. And lastly, it is very important knowing the digital marketing is a two-way communication, where audience can express their minds as well.

 

[Brajet]

First up, Customer which is knowing who you're talking to and what they want. Then, Content made up of making stuff that's interesting and useful so people don't just scroll past. After that, Context consisting of sending the right message at the right time, so it feels natural and not like spam. And lastly, Connection actually chatting and building real relationships with your audience, whether through social media or emails.