Landing page is the page where a visitor ends up on after clicking on a certain ad and that page is created to make the visitor take a certain action. If you want your landing page to be effective, then the page should be in accordance to your ad campaign. Here are some tips to create better landing pages: * Go straight to the point * Keep the landing pages simple * Use conversion focused images along with a few lines of information * Keep the landing pages with a single purpose without any distraction * A landing page should have a clear call to action (CTA) to make the visitor take an action * Provide a clear CTA button that is does not look like standard links and can help you take a lead.