Ask What are sender scores and email reputations?

[Rachael]

Sender scores and email reputations are key factors in email marketing. A sender score reflects the trustworthiness of your email server. Internet Service Providers (ISPs) calculate this score based on your sending history. Email reputation shows how reliable your domain appears to recipients. High scores improve your chances of reaching inboxes. Low scores can send your emails to spam folders. Sending to valid addresses protects your score. Consistent engagement from recipients boosts your reputation. Avoiding spam complaints helps maintain trust. Monitoring your sender score regularly ensures better performance. You can improve both by following best practices and staying reliable.

 

[Brajet]

They show how trustworthy you are as a sender. If a lot of your emails bounce, get marked as spam, or nobody opens them, your score drops. A good score means Gmail, Outlook, and others are more likely to send your emails straight to people's inboxes instead of spam. Email reputation is pretty much the same thing and it's how email servers see you over time. If your reputation's bad, your emails might never reach anyone.

 

[Anthony Joshua]

Sender scores and email reputation are basically how email providers judge your sending behavior over time. They look at things like how many people open your emails, mark them as spam, or ignore them. If many users delete your emails or report them, your reputation goes down. That can cause your emails to land in spam instead of inbox. I see it like trust. When you send useful emails and respect users, inbox providers trust you more and your delivery improves.