Ask What are ideal targeting settings for running push traffic to SOI dating offers?

[Daniel084]

When running push traffic for SOI dating offers, it's best to start with broad settings and slowly narrow things down. Choose one geo at a time and focus on countries where dating offers usually convert well. Use mobile devices first, especially Android, since that's where most users are. Set your targeting for Wi-Fi and 3G/4G traffic together at the beginning. Choose age ranges that fit the offer's content, usually between 25 to 45 years old. Also, test both genders if the offer allows it. Set a daily cap so you don't burn your budget quickly, and make sure your bid is close to the average bid for that geo to get traffic. Once you get clicks and conversions, look at your stats to cut off bad placements and focus on the best ones. Have you tried anything like this or thought about what might work better?

 

[Felix😎]

When running push traffic for SOI dating offers, prioritize mobile traffic, as dating offers perform better on mobile devices. Geo-targeting is critical; choose countries that match the offer's audience, whether Tier 1 for high payouts or Tier 2/3 for lower CPCs. Keep age targeting broad unless the offer specifies a particular age group. Use compelling, curiosity-driven headlines like "Meet Someone New Today!" and test time slots—late afternoons and evenings often work best for dating campaigns. Always monitor performance and adjust targeting based on results.

 

[Anthony Joshua]

I like to split test different audience segments. For dating SOI offers, age targeting between 18-35 usually performs best. Gender targeting depends on the offer, but sometimes running broad and letting the data show the better segment works. Interests aren't always precise in push networks, but you can try categories like "dating apps" or "lifestyle" if the network allows. Frequency capping is key too; you don't want to annoy the same users repeatedly or CTR and conversions drop fast.

 

[Dean101]

Android usually converts better for push, so start there, then maybe test iOS later if you want. Age-wise, 25–44 is the sweet spot most of the time, but you can stretch it if your creatives are strong. If your ad platform lets you pick interests, dating, "mrelationships, or casual dating can help a bit, but broad usually wins early on. The main thing is to launch, then quickly cut junk placements and double down on what actually converts.