Ask What’s your strategy for display ads when you're targeting cold traffic with a niche offer?

[SuperAffiliateX]

I've been curious about how to approach display ads when targeting cold traffic with a niche offer. It feels tricky to grab attention from people who haven't heard of the product or brand before.

I tried using clear, simple messages that explain the value quickly. I also tested different visuals to see what resonates with a smaller, specific audience. Some ads got clicks, while others didn't spark much interest. I experimented with various headlines to find what connects best.

I'm still figuring out how to reach cold audiences effectively. What's your strategy for display ads when you're targeting cold traffic with a niche offer?

 

[Brajet]

I keep it super simple: grab attention fast and make people curious. I laser in on the exact audience and make ads that hit their pain points or spark oh hey, that's me moments. No long-winded sales pitch; it's all about teasing the benefit and getting people interested. I usually test a bunch of versions to see what sticks. And the landing page? Clean, easy, and pushes a tiny first step