Ask What’s your process for localizing humor or cultural references in native ads?

[SuperAffiliateX]

I've been working on native ads for different regions and found localizing humor and cultural references quite challenging. I reviewed past campaigns to see which jokes or phrases landed well with specific audiences. Then, I adapted the content to fit local tastes without losing the original message.

I tested these versions in a few markets and tracked how engagement shifted. Some cultural tweaks made a noticeable difference in how people responded. It's fascinating to see how humor changes across places and how important it is to get it right.

What's your process for localizing humor or cultural references in native ads?

 

[Brajet]

Straight-up translating jokes usually doesn't work, so I switch things up to fit the local vibe. I use slang, local sayings, or current trends to make it feel real. Sometimes I run it by locals to make sure it's actually funny and not weird or offensive. The whole point is to keep it chill and relatable so people actually enjoy the ad and don't feel like it's trying too hard.