- DOLLAR$
- $12,333.55
I'm a little stumped on forecasting ROI for new native ad campaigns. I've launched a few campaigns without a clear projection of returns. I usually just monitor performance once they go live.
I've looked at past campaign data and industry benchmarks. I also consider the budget and my target audience. Still, I find it hard to predict exactly how much revenue a new campaign will generate before it even starts.
What's your process for forecasting ROI before launching a new native campaign?
I've looked at past campaign data and industry benchmarks. I also consider the budget and my target audience. Still, I find it hard to predict exactly how much revenue a new campaign will generate before it even starts.
What's your process for forecasting ROI before launching a new native campaign?
