Ask What’s your approach to using branded vs. unbranded creatives in display campaigns?

[SuperAffiliateX]

Ever wonder if your ads have secret lives when you're not looking? I do. I've been running display campaigns for a bit and I keep noticing how some creatives seem to get all the attention while others just sit in the corner.

I've tested both branded and unbranded versions. Sometimes I go all-in with logos and colors. Other times I strip everything back and try to make it look like a regular post. I watch the numbers and get mixed results every time.

What's your approach to using branded vs. unbranded creatives in display campaigns?

 

[Dean101]

Branded stuff is all about making people recognize and trust you so perfect for folks who've seen you before. Unbranded creatives are more about grabbing attention and sparking curiosity, especially with new audiences. I like to mix both: use unbranded content to reel people in, then hit them with branded creatives to build trust and get them to act. It's really about telling a story in stages and guiding people