Ask What’s your approach to designing display ads that work across all screen sizes?

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I always thought designing display ads was straightforward until I started testing them across different devices. I've tried creating separate versions for desktop, tablets, and phones. Sometimes the ads look great on one screen and awkward on another.

I experimented with flexible layouts and simpler designs to keep things readable everywhere. Some ads kept their impact, while others lost something important when scaled down. It's tricky to maintain the same feel on all screen sizes.

What's your approach to designing display ads that work across all screen sizes?
 

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