Ask What’s the most overlooked element in display ads?

[SuperAffiliateX]

I've been diving into display ads for a bit now and still learning the ropes. I've tried different layouts and color schemes to see what grabs attention. I also played around with various headlines and images to find the right combo.

I focused on making the ads clear and straightforward. I tested some animated versions and static ones to compare engagement. Sometimes the results surprise me, and other times they feel predictable.

I'm curious, what's the most overlooked element in display ads?