Ask What’s the best way to make a display ad feel interactive?

[SuperAffiliateX]

Ever get that feeling your display ad is staring back at you, waiting for you to blink first? I keep finding myself in that spot lately. I want to make my ads do more than just sit there and look pretty.

I've played around with animated buttons and hovered over a few interactive templates. I tried adding some simple quizzes and even a spinning wheel, hoping it would catch more eyes. The results look okay, though I'm not sure if people really feel engaged.

Now I'm stuck wondering. What's the best way to make a display ad feel interactive?

 

[Dean101]

The best way to make a display ad feel interactive is to give people something to actually mess with, not just stare at. Little things help a ton. A bit of motion is great too, as long as it's not over-the-top. Personal touches can make the ad feel more alive, like showing different stuff depending on where someone is or what time it is. And don't forget simple cues like tap to see more.