Ask What’s the best way for a TikTok influencer to plan content for both growth and engagement?

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I always feel a bit mixed up when I sit down to plan content for my TikTok. Sometimes I just go with whatever comes to mind, then worry if I'm missing a chance to reach more people. I keep reading that growth needs a plan, so I've tried making a calendar once and even wrote out some video ideas in a notebook.

Some weeks my videos get lots of comments and shares, then other times things seem a bit slow. I notice certain posts do better, especially when I interact with followers more.

How do you actually plan content for both growth and engagement as a TikTok influencer?