Ask What’s a good click-through rate for each ad position?

[Kibiya001]

You should aim for different click-through rates depending on the ad position. Ads in the top positions generally get higher click-through rates. A good click-through rate for top positions is between 3-5%. Ads in the middle positions tend to get lower click-through rates. A 2-3% click-through rate is considered good for these positions. Ads at the bottom often see the lowest click-through rates. A 1-2% click-through rate is typical for these positions. The quality of your ad copy and targeting can impact your click-through rate. Testing and optimizing your ads can help you achieve better results in any position.