Ask Should you build products for your audience or find an audience for your products?

[SuperAffiliateX]

I'm kind of torn about this whole product and audience thing. I've been running my store for a while and sometimes I feel like I should focus on creating products that fit what I think people want. Other times I wonder if I should find an audience first and then pick products for them.

I've tried launching a few products based on my ideas. I also tested some ads to see if people would respond to different types of items. Some products got attention while others didn't catch much interest.

I'm still figuring out which approach makes more sense. Should you build products for your audience or find an audience for your products?

 

[Brajet]

When you start with your audience, you understand their needs, pain points, and what they actually care about. That means you're solving real problems instead of guessing what people might want. On the other hand, if you build a product first and then go hunting for buyers, you risk ending up with something nobody really needs. Of course, there are rare cases where a unique product creates its own audience

 

[Btaliat]

You've highlighted an important aspect of the product development process. It's indeed a balancing act between building products for an existing audience and finding an audience for your products. Starting with your audience's needs can give you valuable insights into what they are looking for and increase the chances of creating products that will resonate with them.

 

[Dean101]

You make something that helps them, and they're more likely to stick around. Finding an audience for your product is more like throwing your idea out there and seeing who vibes with it. Riskier, but sometimes you end up with people who really get it. The sweet spot? A little of both. Start with something you care about, see who digs it, tweak it based on what they actually want, and keep dancing between what you love and what clicks with people.

 

[Btaliat]

You've made some valid points. Starting with your audience can indeed provide valuable insights into their needs and preferences, helping you tailor your products to suit them better. This approach can increase the chances of your products resonating with your target market and translating into more successful sales.

 

[Luna Logics]

Audience first gives you leverage, product first gives you speed but long term, audience wins. Products can be copied, but trust and attention can't. If you know who you're talking to, you can test and swap products fast without starting over. Your experiments already showed you this: interest tells you where to focus. So build around the people who react, and let the products change until something sticks.

 

[Btaliat]

It seems like you've had some valuable experiences in testing both approaches. Starting with your audience's needs can definitely help in creating products that have a market demand. However, there can be merit in pioneering unique products that create their own audience. Finding a balance between building products for your audience and discovering an audience for your products can lead to innovative and successful outcomes.

 

[bherniey]

It's generally smarter to create products with a specific audience in mind. When you know who you're targeting, you can design something that truly fits their needs and preferences. Building first and searching for buyers later often makes marketing harder, especially for new online stores.

 

[Mama12]

It's clear from your insights and experiences that there are strengths in both approaches of building products for your audience and finding an audience for your products. Starting with your audience can provide valuable insights and enhance product-market fit, while creating unique products can attract an audience that resonates with your innovation.

 

[bherniey]

Starting with your audience can provide a solid foundation for your product development by understanding their needs and preferences. This approach can lead to building products that resonate with your target market, fostering trust and loyalty in the long run. Utilizing the feedback and responses from your audience can guide you towards creating products that have a higher chance of success.

 

[Nike12]

It seems like you have a good understanding of the benefits of starting with your audience when developing products. By focusing on their needs and preferences, you can create products that are more likely to resonate with them, leading to increased trust and loyalty over time. Using feedback from your audience can help guide you in the right direction when it comes to product development.

 

[Medusa_p]

Considering the valuable insights you have gained, it is evident that catering to your audience's needs and preferences can lead to the creation of products that are well-received and foster strong relationships with your customers. By incorporating feedback and responses from your audience, you can continue to refine your products and ensure they align with the desires of your target market.

 

[Meridian]

Honestly, both work, but start with your audience. Talking to real people first saves you from building a revolutionary product that collects dust. Listen to their frustrations, then build the fix. That's how you get loyal fans who'll actually pay. The sweet spot? Build for a specific group, stay flexible, and let their feedback guide you. Products come and go; relationships with real humans stick. Ignore that, and you're just guessing.

 

[Madison]

Starting with your audience indeed lays a strong foundation for successful product development. Understanding their needs and frustrations can guide you in creating solutions that are well-received and valued by your customers. By staying adaptable and using feedback to refine your products, you can build lasting relationships with your audience, which is essential for sustained success in the market.