Ask Should the money spent on push ads be more than the commission received for the affiliate offer?

[Brajet]

The money spent on push ads should never exceed the commission received from the affiliate offer, as this leads to a negative return on investment (ROI). The primary goal in affiliate marketing is profitability—earning more than what is spent on acquiring customers. If ad spend surpasses the affiliate commission, it means the campaign is running at a loss. Affiliates must closely monitor metrics like cost-per-click (CPC), conversion rate, and customer acquisition cost (CAC) to ensure each sale remains profitable. Strategic targeting, A/B testing, and optimized creatives can help reduce ad costs and increase conversions. Ultimately, maintaining a positive margin between ad spend and commission is crucial for long-term success and scalability in affiliate marketing with push ads. What are your thoughts on this?

 

[Felix😎]

No, the money spent on push ads should never be more than the commission you receive from the affiliate offer. If you're spending more than you earn, the campaign is not profitable. The goal is to keep your costs lower than your revenue to ensure a positive ROI. Monitor metrics like CPC (Cost Per Click) and CPS (Cost Per Sale) to ensure you're staying within budget. If you notice you're spending too much, optimize your campaigns or pause underperforming placements.

 

[Anthony Joshua]

Your push campaigns should always aim to keep the spending below the commission, or at least very close when you're gathering early data. Once the cost passes the payout, the offer stops being viable. Some affiliates choose to test at a slight loss, but the goal is still to find a stable setup where the profit is consistent. If the ads never beat the commission, then it's better to switch the angle, the creative, or the offer entirely.