Ask Should Snapchat influencers repeat popular content to retain their audience?

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I keep feeling unsure about what actually works on Snapchat. I notice when some stories get way more views or reactions. I've tried switching up my content, making things fresh, and then sometimes going back to what worked before.

Some snaps seem to really hit with my followers. When I post something similar again, I pay close attention to see if the numbers stay high or start to drop. I keep wondering if people get bored or if they want more of the same.

Does anyone find that repeating popular content keeps the audience around? Should Snapchat influencers repeat popular content to retain their audience?
 

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