When deciding if your PPC ads should focus on crypto payments to attract tech-savvy adult site users, consider your audience and goals. Crypto payments might appeal to people who value privacy and are comfortable with technology, which fits many adult site users. Highlighting crypto could make your ads stand out, as it signals a modern, secure option. However, not everyone uses crypto, so you might limit your reach if you focus only on it. A good approach is to test ads that mention crypto payments alongside others that don't, to see which performs better. Also, think about the platforms you're using for PPC. Some, like Google Ads, have strict rules about adult content, so check their policies. Your budget matters too—start small to test what works. What are your thoughts on using crypto in PPC ads for this audience?