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I've been wondering about how things should flow when starting an e-commerce store. I did some digging into products and tried out a few things online. I browsed different niches and tested some items in my own small shop. I put together some data on what sells and what just sits.
Along the way, I did some market exploration to see what shoppers want and how competitors act. Still, I get confused about whether I should research the market first or just pick a product and then learn the market around it.
Should market research come before product selection in e-commerce business?
Along the way, I did some market exploration to see what shoppers want and how competitors act. Still, I get confused about whether I should research the market first or just pick a product and then learn the market around it.
Should market research come before product selection in e-commerce business?