Ask Should lead magnets be gated by email or mobile number?

[Dominic87]

Gating lead magnets with an email is common because it feels less personal for most users. Many people are willing to give their email in exchange for something useful. Asking for a mobile number can still work, but it might reduce how many people sign up because some are more careful with phone numbers. If the offer is strong enough, like free credits or something that feels valuable, asking for a phone number can still bring in good results. But if the lead magnet is something simple, it might be better to just ask for an email to keep the process smooth. It's about balancing how much value you're offering with what you ask in return. If the goal is to collect quality leads for follow-up, both methods can work when used right. What has worked better in your own testing or what are you thinking of trying?

 

[Anthony Joshua]

Gating lead magnets by email is usually the safest and most common approach. Most users are comfortable sharing their email, and it allows you to nurture the leads over time with newsletters, promotions, and follow-ups. Email also integrates easily with most CRM and autoresponder systems, making automation simpler. Mobile numbers can work, especially for SMS marketing, but some users feel hesitant to share their number. Email gating is often the better balance between lead quantity and user comfort.

 

[Brajet]

Most people are way more chill about dropping their email than their phone number, so you'll get a lot more sign-ups. Email also gives you tons of room to follow up without feeling like you're bugging anyone. Asking for a mobile number can feel a little too personal, and it usually scares people off unless your offer is insanely good or you're doing something that actually needs texting. SMS tools are also pricier and kinda overkill for most lead magnets.

 

[Dean101]

People are used to giving it out, and you can keep in touch with newsletters or deals. Phone numbers? They work too, especially if you're doing SMS stuff, but some folks might freak out a bit since it feels more personal. A good move is to stick with email for most things and try phone numbers for really juicy or time-sensitive offers. Keep it super simple and don't ask for too much, and make it obvious what they're getting