Ask Should I use giveaways to grow my audience?

[Newman]

Giveaways can bring quick attention but the people who join usually care more about free stuff than your actual content. After the contest ends, most of these followers will unfollow you or never engage with your posts again. This means your engagement rate drops and your content reaches fewer people over time. If you do run one, make the prize related to what you offer so you attract the right crowd. For example, if you sell art supplies, give away art materials instead of an iPhone. That way people interested in your topic will participate. What do you think works better for long term growth?

 

[Dean101]

People love free stuff, so a giveaway can quickly grab attention and get more people to follow, like, or share your content. That can help your page reach new people fast. The downside is that some people only join because they want the prize, not because they actually care about what you post. So it's smart to give away something related to your content or niche. That way, the people who join are more likely to stick around

 

[Anthony Joshua]

Yes, giveaways can help grow an audience fast, but only if they are done in a smart way. If you give away something useful and related to your niche, it can attract the right people. The problem is when people join only for free stuff and never engage again.