Ask Should I use custom 404 pages that recommend similar affiliate products?

[Newman]

A custom 404 page can help keep visitors on the site instead of leaving when a page is missing. Instead of showing a plain error, it can suggest related products or categories that match what the person may be looking for. This makes the experience feel smoother and more useful. It also reduces bounce rate, which can help search ranking over time. The suggestions should be simple and clear, not too many options. Do you think showing product suggestions on error pages feels helpful or distracting?

 

[Meridian]

If you wanna add affiliate products, keep it super light and actually relevant. Like "couldn't find that? maybe you'll like these instead." Not "BUY THIS NOW!!!" vibes. If it feels pushy, people will just bounce and lose trust in your site. But if it's low-key helpful, it can actually work as a nice little extra. Basically: don't be greedy with it

 

[Anthony Joshua]

I think using a custom 404 page like that can be a smart idea, but only if it's done carefully. When someone lands on a broken page, they are already frustrated, so the page should first help them find what they were looking for, not just push products immediately.