Ask Should I use a pre-lander in my push funnel or go direct?

[Daniel084]

Using a pre-lander depends on what you want to achieve in your funnel. A pre-lander can help warm up the visitor before they see the actual offer. It gives you a chance to explain things better, build interest, and even answer small questions that might stop someone from taking action. If your offer needs some extra explanation or if you want to filter out people who are not serious, a pre-lander might help. On the other hand, going direct can work if your offer is simple and easy to understand right away. It also helps when your audience is already familiar with what you're offering. You can try both methods by testing them to see which one works better for your traffic. Sometimes a short message with a clear pre-lander can do better than sending people straight to the offer page. Have you tried both ways before or noticed any big difference?

 

[Felix😎]

Pre-landers work well in push funnels because they build curiosity and qualify the traffic before reaching the main offer. This approach often boosts conversions by filtering out unengaged users. Direct linking can work for simple offers like sweepstakes or app downloads, but pre-landers are better for more complex offers. Always test both strategies to find which delivers the best results for your campaign.

 

[Anthony Joshua]

From my view, pre-landers are good when you want to warm up your audience or filter out visitors who are not serious. A short page that explains the benefits or adds some curiosity can make the main offer more effective. If the audience already knows the product, going direct is fine. Testing is key though. I've seen pre-landers sometimes double the conversion compared to direct links, especially for more complicated offers.