Ask Should I survey my subscribers before planning new email content?

[Newman]

Asking subscribers for simple feedback before planning new content can be helpful, especially when you want to understand what they enjoy reading. A short survey with easy questions can show what topics interest them, how often they prefer emails, and what problems they want help with. This makes planning easier because you create emails based on real needs, not just guesses. However, surveys should be short and friendly, so they do not feel like a task. Even asking one or two questions in an email works. It also shows that you care about giving helpful content, not just promoting products. How often do you think surveys should be done to keep content fresh and useful?

 

[Luna Logics]

Surveys are helpful, but they don't need to be done often. A short survey every few months or when engagement drops is usually enough to spot shifts in interests without annoying subscribers. Even occasional one-question check-ins work well and feel more natural than formal surveys. The key is to balance asking with observing, using replies, clicks, and open rates alongside surveys to keep content relevant and useful.

 

[Anthony Joshua]

I would say surveying subscribers before planning new email content is a smart idea because it removes a lot of guesswork. Instead of assuming what people want to read, I can get direct feedback and create content that matches their interests and needs.