This really depends on your goals and how soon you want to see results. SEO takes time because it's about improving your website so people can find it naturally through Google. It brings steady traffic once it starts working, but it's not instant. Social media promotion, on the other hand, can bring faster attention if your posts connect with people. For a small business, a mix of both usually works best. You can post regularly on social platforms to keep people interested while also working on basic SEO like using simple keywords and writing clear product descriptions. That way, you build both short-term and long-term results without wasting effort.