Ask Should I show prices on social media ads?

[Meridian]

Showing prices in ads can help people decide faster because they already know if they can afford it or not. This can save time and reduce messages from people who are not serious. At the same time, hiding prices can make more people click just to find out, but some may feel disappointed later. It depends on your goal and your audience type. Clear pricing builds trust in many cases, but testing both ways can give better answers, what do you think works better?

 

[Brajet]

Whether or not to show prices on your social media ads really depends on what you're going for. If your stuff is priced well or you want people who are ready to buy, throwing the price right there can save time and weed out tire-kickers. It also makes you look honest. But if you leave the price out, it can make people curious and more likely to click to find out. Works great if your product is unique or the price varies.

 

[Luna Logics]

In most cases, showing prices works better especially on platforms like Instagram and Facebook because it filters out unserious buyers and builds trust quickly. You may get fewer clicks, but the people who do engage are more likely to convert. Hiding prices can increase curiosity and clicks, but often leads to low-quality inquiries and wasted time. A practical approach is: show prices for straightforward products or fixed services, and test hiding them only if your offer needs explanation or positioning first.

 

[Newman]

Just like the poster suggested, it is always better and important to get price shown on the social media ads. Doing this will make the audience know whether they can afford the products or not. They don't need to be asking the marketers many questions on the products any longer.

 

[Kimivegas]

Depending on the price of your product, the answer can be yes. I'd say as a general rule if your product is anything over $20, I'd stay away from it. Lately, I've seen success with ads that feature discount codes in a bar of text at the bottom.

 

[Kimivegas]

It all depends on what you are offering. If you are offering a product that needs lot of persuasion since it is a "good to have product" than a "need to have" then don't show the price. Atleast you have users signing up. Otherwise show the price.

Typically Saas product show prices, since it is a fixed model, and it will not change from customer to customer, while service companies never post their service fee.

 

[Daniel084]

Showing the price upfront saved a lot of time for my own ads last year. People who message after seeing it are already half ready to buy. Less time gets wasted on chats that go nowhere. The only downside is some people scroll past fast without even reading the rest of the ad.

 

[Felix😎]

Hiding prices can get more clicks, that part is true. But most people who click just to find out the price tend to leave fast once they see it in the inbox. So the click numbers look nice but sales don't always move much because of it.

 

[Flavor]

I believe it depends on what is being sold. A cheap product, show the price. Something more expensive or personal, maybe not. The price question is not really about the price itself, it is about what kind of decision the buyer needs to make at that point. I

 

[Brendan]

For some businesses, showing price actually increases messages instead of reducing them. People start asking more questions about delivery or details once they already know the cost. So the idea that price always reduces messages does not seem to hold up the same way for every business.

 

[Daniel084]

This depends a lot on the platform too. On Facebook people seem more patient to ask questions in private messages. On TikTok or Instagram reels, if a price is not shown fast, people just scroll past. Engagement tends to drop anytime price is left out on faster moving platforms like reels.

 

[Mandela]

Showing prices on social media ads can be a good idea when the price is competitive and likely to attract the right customers. It also helps filter out people who are not ready to spend that amount, which can lead to more qualified enquiries. If the value needs more explanation, leaving the price out and focusing on the benefits may work better.

 

[Dominic87]

Hiding price to build curiosity does not really work the way people think. Most times it just creates annoyance instead. People are busy and do not enjoy guessing games anymore in this economy. If a price is fair, show it. If someone is scared to show it, the real problem might be the price itself, not the strategy.

 

[Anthony Joshua]

There is no single answer because it depends on the product and the audience. For lower priced items, displaying the price can encourage faster buying decisions. For premium products or services, it may be better to explain the value first and discuss pricing after potential customers have shown interest.