Ask Should I separate local and international campaigns?

[Meridian]

Separating campaigns can help because local and international audiences often behave differently. People in different places may have different needs, budgets, and online habits. Running them together can make it hard to control results and understand what works. By separating them, it becomes easier to adjust messages and budgets for each group. This can improve performance over time. It also helps in tracking results more clearly. Still, managing multiple campaigns can take more effort, so when is it worth separating them?