Ask Should I send push traffic straight to an advertorial or use a bridge page?

[Daniel084]

Sending push traffic straight to an advertorial can work well if the page is fast and engaging. It helps grab attention quickly and leads people straight into your offer flow. But sometimes a bridge page can help pre-frame the visitor, especially if your offer needs some warm-up or explanation. A bridge page can also be useful for filtering traffic and avoiding unwanted clicks, which might help improve your conversion rate. On the other hand, adding too many steps might lead some visitors to drop off. So, it's good to test both approaches and see which one brings better results with your offer. Some offers convert better with advertorials alone, while others need a bridge in between. It really depends on how well the pages hold attention and guide the visitor. You can share their own thoughts on which method has worked better or how they decide between the two.

 

[Felix😎]

I'd recommend using a bridge page in most cases. Push traffic can be cold, so a bridge page helps warm up users by explaining the offer and building trust before they see the advertorial. It also lets you customize the experience for your audience, which can improve conversions. That said, if your advertorial is already designed to grab attention and convert push traffic, you might not need a bridge page. Testing both approaches is the best way to find out what works for your specific campaign.

 

[Anthony Joshua]

I think whether to use a bridge page or not depends on the offer, but usually a bridge page is safer. It gives users a chance to understand what they're clicking into and reduces sudden bounce rates. You can tell a small story or present a simple hook that connects the push ad to the main content. Direct traffic can work for very hot audiences, but for most campaigns, a bridge page improves engagement and conversions without adding too much extra work.