Ask Should I send plain-text emails or designed templates?

[Newman]

Plain-text emails often feel more personal, like a message from one person to another. Designed templates, on the other hand, look more professional and can show your brand clearly with colors, images, and buttons. The choice depends on your goal. For building trust or starting a conversation, plain text usually works better because it feels natural. For promotions or product showcases, a designed email might make a stronger impression. However, too much design can make an email look like an ad, which some people skip quickly. Testing both styles helps you see what your audience prefers. Do you think people are more likely to read emails that look personal or those that look well designed?

 

[Dean101]

Plain-text emails are super chill and personal like something you'd actually send a friend. People usually open and read them more because they don't scream marketing. Templates, though, are great when you want things to look polished, show off visuals, or keep your brand looking sharp. They can feel a bit more salesy, but they're perfect for announcements or anything design-heavy. If you're trying to build trust or keep things simple, go plain text.

 

[Brajet]

Perfect for quick updates or reaching out one-on-one. Templates look fancy and professional, and they're great for newsletters or promos since they grab attention and show off your brand. But they can feel a bit stiff and sometimes end up in spam. Honestly, a combo is usually best: go plain-text when you wanna keep it personal, use templates when you need to wow a bunch of people.