Sending emails at the same time each week can help people expect your message, but it's not a rule that fits everyone. Some audiences like routine, while others open emails when they have free time, no matter the day. Testing different times is often a better way to know what works best. You can check which days or hours bring more opens or clicks, then stick to what performs well. Also, if you send updates or newsletters, keeping a steady schedule builds trust and makes your brand look organized. How often do you think timing affects whether someone opens an email or not?