Ask Should I run awareness ads before conversion ads?

[Newman]

Some people like to start with awareness ads because they introduce the brand to new audiences without asking them to buy anything right away. This allows people to become familiar with your message, which can make them more open to future offers. Conversion ads work better when people already know a little about you, so awareness can warm them up. Still, this depends on your budget and how fast you want results. If your product solves a clear problem, you may not need a long awareness stage. Testing both methods is a simple way to see what brings better responses for your audience. What do you think?

 

[Luna Logics]

I think starting with awareness ads usually makes sense, especially if your audience isn't familiar with your brand. It warms people up, builds trust, and makes them more receptive to conversion-focused ads later. That said, if your product solves an obvious problem or has a strong immediate value, you could test going straight to conversion ads. The key is experimenting and monitoring results to see which sequence drives the best return for your specific audience.