Ask Should I run ads during holidays or wait till after?

[Newman]

People spend more time online during holidays, which means your ads may reach more eyes. At the same time, many brands also run ads during this period, and this can increase the cost of getting attention. If your product fits holiday needs, running ads during this time can make sense because people are already in a buying mood. If your product has nothing to do with the season, you may get better results after the holiday hype ends when people are calmer and competition drops. Thinking about your audience's habits can guide your timing. How does your product fit into holiday behavior in your opinion? What do you think?

 

[Edward22]

Running ads during holidays can work really well if you sell things people actually want to buy during that time like gifts, decorations, or special food items. The problem is that ad costs go up a lot because every business is trying to get attention at the same time.

 

[Anthony Joshua]

It really depends on what you are selling and who you are trying to reach with your ads. If your product is something people need year round like cleaning services or software tools, then waiting until after the holidays might give you better results because your ads won't get lost in all the noise.

 

[Edward22]

It really depends on what you are selling and who you are trying to reach with your ads. If your product is something people need year round like cleaning services or software tools, then waiting until after the holidays might give you better results because your ads won't get lost in all the noise.

Exactly. During holidays, people are focused on specific things like buying gifts or planning trips, so if your product doesn't fit into that mindset, they might just scroll past your ad without even noticing it. After the holidays, people start thinking about their goals for the new year and looking for solutions to problems they ignored before.

 

[Brendan]

Some businesses make the mistake of pausing all their ads during holidays just to save money, but that means you completely disappear from people's minds when they might actually need you. Even if you don't run big campaigns, keeping some ads running at a lower budget can help you stay visible and catch people who are still looking for what you offer.

 

[Daniel084]

After holidays, people are often looking for deals too because they want to save money after spending so much, so running ads with discounts or value focused messages can work well then.

 

[Felix😎]

For products people buy for themselves like fitness equipment or courses, running ads right after the holiday can work better because that's when people are motivated to make changes and start fresh.

 

[Edward22]

You could run a small test campaign during the holiday with a limited budget and see how it performs compared to your normal results, then decide if you want to increase spending or pull back. Tracking which days perform best can also help because not every day during the holiday season is equal.