Ask Should I post more tutorials or more product content?

[Newman]

Choosing between tutorials and product content depends on what your audience usually enjoys. Tutorials guide people step by step and show them how to solve a problem. This type of content often builds trust because it shows you understand their challenges. Product content is more about showing what you offer and how it works. Some people mix both by teaching something first, then showing how their product fits into the process. You can also look at past posts to see what gets more comments, more shares, or more watch time, because these reactions show what people prefer. Trying both for some time can help you understand your audience better. What do you think?

 

[Dean101]

Go with whatever your audience vibes with most. Tutorials are great because they actually help people, and that builds trust fast. Product content is cool too, but it usually works better once folks already see you as the go-to person. Honestly, the best move is a mix: use tutorials to pull people in and keep them around, then drop product posts here and there without making it feel salesy. You can even combine them

 

[Daniel084]

Honestly, I think you should test both for a few weeks and see what happens. Post a tutorial one day, then share product content the next. Watch which posts get more saves or comments, not just likes. Sometimes people like something but never come back to it.

 

[Dominic87]

If your tutorials bring people back asking questions, that's a good sign they want more of that. But if product posts get more clicks to your site or sales page, maybe your audience already trusts you and just wants to know what you sell. You won't really know until you run the experiment yourself and check the numbers after a month or so.

 

[Felix😎]

I feel like tutorials work better when people do not know you yet. They stumble on your content, learn something useful, and then start following you because you helped them. Product content makes more sense when you already have an audience that trusts what you do. X

 

[Cristopher]

If you only post products without teaching anything, people might scroll past because they don't see the value yet. But if you only post tutorials and never mention what you offer, you miss chances to actually make money. So maybe the answer is both, but in the right order depending on where someone is in their journey with you.

 

[chinenye5556]

This really depends on your goals right now. Are you trying to grow your follower count or are you trying to sell what you have? Tutorials usually attract new people because everyone wants free help. Product posts convert people who already know you and are ready to buy something.

 

[Edward22]

If your account is still small, you should lean more toward tutorials so you can build up trust first. Once you have a solid base of people who engage with your stuff regularly, then you can start adding more product content without it feeling pushy or like every post is a sales pitch.

 

[Anthony Joshua]

Why not combine them? Show people how to do something useful, and then at the end mention that your product makes it easier or faster. That way you're giving value but also letting them know what you offer. People appreciate when you teach them something for free.

 

[Brendan]

Check your analytics and see which type gets better engagement over time. Not just the first hour after posting, but days later too. Sometimes tutorials get saved a lot because people want to come back and follow the steps later. Product content might get fewer saves but more profile visits or link clicks.

 

[Edward22]

Both matter, but they tell you different things about what your audience wants from you. If you notice one type consistently performs better week after week, that's probably what you should focus on more. You can still post the other type sometimes, but lean into what works.

 

[spencer]

I think it depends on how competitive your niche is. If there are already tons of people teaching the same topic you teach, then tutorials might not set you apart much. But if your product is unique or solves a problem better than others, showing it off could be more valuable.

 

[Edward22]

I think it depends on how competitive your niche is. If there are already tons of people teaching the same topic you teach, then tutorials might not set you apart much. But if your product is unique or solves a problem better than others, showing it off could be more valuable.

On the other hand, if your product is similar to what others sell, teaching something really well might be what makes people choose you over someone else. So think about where you actually stand out and put more energy there. You want people to remember you for something specific, not just see you as another account posting the same thing as everyone else.

 

[Brajet]

When you teach someone how to solve a problem or nail a skill using your kind of product, you're not just selling. That turns followers into loyal fans who actually listen when you do mention your own stuff. Product-only posts can feel pushy, but a tutorial naturally leads into "and here's the tool I use to make it easier." Plus, tutorials get saved and shared more, which grows your reach. That said, don't totally ditch product content. Aim for like 70% tutorials, 30% product. Show the value first, then show what makes your thing special. People buy from people they trust