Ask Should I post customer stories as blog posts or short videos?

[Newman]

Customer stories work well in both formats, but the choice depends on how your audience prefers to learn. Blog posts allow you to share more details, such as the customer's challenge, steps taken, and final outcome. Short videos feel more personal because people can see or hear the story directly, which can build stronger trust. Some audiences enjoy quick videos, while others prefer reading at their own pace. Sharing the story in both forms can help reach more people without changing the message. Testing both styles can also show how your audience responds. What do you think?

 

[Brajet]

it just depends on what vibe you want. Blogs let you go into all the juicy details, drop quotes, stats, and help people find you online. Short videos? They grab attention fast, are super shareable, and people love seeing real faces and reactions. Honestly, the easiest way is to do both: a full blog for the deep dive and a quick video clip for social media. That way, you get the story out there in a way everyone can enjoy,

 

[Luna Logics]

Customer stories work well in both formats, but the choice depends on how your audience prefers to learn. Blog posts allow you to share more details, such as the customer's challenge, steps taken, and final outcome. Short videos feel more personal because people can see or hear the story directly, which can build stronger trust. Some audiences enjoy quick videos, while others prefer reading at their own pace. Sharing the story in both forms can help reach more people without changing the message. Testing both styles can also show how your audience responds. What do you think?

I'd add that you can also consider how your platform influences engagement. For example, LinkedIn and your website might favor blog posts with in-depth insights, while Instagram, TikTok, or YouTube Shorts perform better with quick, engaging videos. Thinking about where your audience naturally spends time can help you decide which format will get more visibility and interaction, even before testing both.

 

[Brendan]

Blog posts are safer because you have full control over how the story comes across. You can edit until it's perfect. With video, people notice every little mistake. So if you're not confident in your video production skills, start with written stories first. You can always turn them into videos later once you have the process down.

 

[Edward22]

Short videos work better on social media where people are scrolling quickly. They stop for a few seconds, watch something emotional or interesting, and move on. But if someone is really researching your product or service, they might want more detail than a two minute video can provide. That's where blog posts win.

 

[Daniel084]

The problem with only doing videos is not everyone wants to watch. Some people are at work, on the bus, or in a quiet place where they can't play sound. They will skip your content completely if it's video only. Written stories are accessible anywhere, anytime. You don't need headphones or data. Just open and read.

 

[Brendan]

If you want maximum reach, do both. Post the written version on your blog and create a shorter video version for social media. That covers all types of people.

 

[Edward22]

Videos feel more real because you can see the actual person talking about their experience. It's harder to fake emotion in video compared to text. When someone is genuinely happy or excited about your product on camera, that comes through and builds trust faster.